Complete Guide
Your lead data knows things you don't know yet.
After 50 leads, your pipeline contains patterns you can't see manually. Which customers refer the most business. Why you're losing to competitors. Which bid situations you should walk away from. Which repeat customers generate the most lifetime revenue. This guide covers the advanced tracking features that surface those patterns.
The Real Cost
What your current app stack actually costs.
Most solo contractors run 4–5 separate apps. Here's the monthly total — and what Lead Score costs to replace all of them.
Typical contractor app stack — per month
MileIQ (mileage)$8.99
Joist or Invoice Simple (estimates + invoices)$8–32
HelloLeads or similar (lead tracking)$5
Expense tracking app$5–10
Monthly total$27–56/month
Lead Score replaces all of the above
Lead scoring + mileage + estimates + invoices + expenses$9.99/month
Your annual savings$204–552/year
Or go annual at $59.99/year — less than $5/month for the full stack.
Pricing
Clear pricing. No surprises.
- ✗ No lead qualification
- ✗ No pipeline analytics
- ✗ Separate tool — one workflow
Lead Score
- ✓ 5-factor lead scoring
- ✓ Auto GPS mileage tracking
- ✓ PDF estimates and invoices
- ✓ No account — local storage
- ✓ Works fully offline
- ✓ First 3 leads free
Bottom Line
Who should use what.
Our Verdict
FAQ
What contractors ask before switching.
When should I start tracking win/loss reasons?
From your first lead. The data is only useful after 20–30 outcomes, but you can't retroactively capture the reason — you need to record it at the moment of outcome. Start now and the dashboard becomes useful faster.
How do I handle repeat customers in Lead Score?
When adding a new lead with the same phone number as a past lead, Lead Score suggests linking them. You can also manually mark any lead as a repeat customer and link it to previous jobs. The customer history section shows all linked jobs in chronological order.
What's a healthy repeat customer rate for contractors?
It varies significantly by trade. Painting and cleaning contractors often see 30–50% repeat rates. Roofing and remodeling contractors may see 10–20% since job frequency is lower. The more important metric is repeat customer revenue as a percentage of total won revenue.
Should I quote jobs with 4+ competing bids?
Depends on your historical data. If your close rate in 4+ bid situations is 10% and in 1–2 bid situations is 45%, the math favors being selective. Lead Score's bid tracking shows your actual numbers so the decision is data-driven, not gut feel.
How many referrals does a typical contractor get?
Most contractors get 20–40% of their leads from referrals without actively tracking them. Contractors who track referral sources and follow up with top referrers typically increase referral volume by 30–50% within a year — because they know who to thank.
Your lead data has answers. Start collecting them.
Score your first 3 leads free. The insights start after lead 20.
Free tier · No account required · iOS & Android · Works offline