Lead scoring isn't complicated. It's just deciding which leads deserve your time.
Lead scoring is a system for rating every inbound lead against a set of criteria — project fit, budget, decision maker, motivation, and timeline — so you know before you drive out or write a proposal whether it's worth pursuing. Here's everything you need to know.
Lead Score applies a 5-factor scoring framework to every lead — Project Fit, Budget Fit, Decision Maker, Motivation, and Timeline — giving you a clear result in 5 minutes.
Gut instinct is your current scoring system. It works sometimes. A repeatable framework works consistently — and produces data you can act on.
- You want to understand and apply a lead scoring framework
- You want scoring built into your lead tracking workflow
- You want dashboard insights from accumulated score data
- You only want to learn the framework — not use an app
- You have a team of qualifiers who need custom scoring criteria
Lead Score vs No scoring system
Lead Score was built around a framework that any contractor can apply on the first phone call. The 5 factors came from real qualifying conversations — not sales theory.
| Feature | Lead Score | No scoring system |
|---|---|---|
| Structured lead scoring | ✓ 5-factor system built in | ✗ Not available in any contractor app |
| Score tier classification | ✓ Great / Possible / Unclear / Bad Fit | ✗ Not available |
| Close rate by score tier | ✓ Dashboard tracks outcomes | ✗ Not available |
| Score calibration over time | ✓ Data shows which factors predict closes | ✗ Not available |
| Works fully offline | ✓ 100% local storage | ✗ Most require cloud |
| No account required | ✓ Your device, your data | ✗ Account required |
| Auto GPS mileage tracking | ✓ Built in — per lead | ✗ Separate app required |
| PDF estimates & invoices | ✓ Built in | ✗ Separate app required |
| Monthly price | ✓ $9.99/month | ✗ N/A — no scoring exists elsewhere |
| Free tier | ✓ First 3 leads, no card | ✗ N/A |
They were never given a framework. So they use gut instinct instead.
Lead scoring is a well-established practice in B2B sales — large companies use complex CRM systems to score thousands of leads automatically. Contractors don't have that infrastructure, so most default to instinct: this one sounds good, this one sounds sketchy. Sometimes the instinct is right. Often it isn't — and the cost of a wrong instinct is a wasted afternoon.
A 5-minute scoring framework is more accurate than gut instinct and infinitely more consistent.
The five factors that actually predict whether a contractor lead will close are knowable in the first phone call: Is this a project your business does well? Can they afford you? Are you talking to the decision maker? Do they have a real reason to act now? Is this project actually moving forward soon? These aren't complicated questions. They just need to be asked consistently.
Lead Score turns these 5 questions into a structured scoring system. Every factor rates +1 (strong yes), 0 (unclear or neutral), or -1 (red flag). The total determines the tier: Great Fit (4–5), Possible Fit (2–3), Unclear Fit (0–1), Bad Fit (-1 or below). The tier determines your next action.
"I thought lead scoring was for big sales teams. Turns out a 5-question framework on the first call is all I needed. My close rate doubled."
HVAC contractor, Lead Score user 2026
Five questions. Consistent results. Better decisions.
Great Fit (score 4–5): This lead checks every box. Move fast — call back same day, book the site visit, write the proposal. These are the leads worth investing full energy in. Possible Fit (score 2–3): Strong on most factors, uncertain on one or two. Worth a site visit — but go in with open questions, not a full proposal ready. Unclear Fit (score 0–1): Too many unknowns. One clarifying call or question before committing to a site visit. Bad Fit (score -1 or below): Polite no now. Don't drive out. Don't write a proposal. Refer if you can.
Lead Score tracks every score and outcome. Over time your dashboard shows close rate by tier — confirming (or challenging) your scoring calibration. If Great Fit leads are closing at 60% but Possible Fit leads are closing at 45%, your scoring is working well. If Bad Fit leads are closing at 30%, your -1 factors need recalibration.
The scoring framework gets faster with use. After 20–30 leads most contractors can score a lead in under 3 minutes because the questions become second nature. The framework also improves — you learn which factors are most predictive in your specific trade and market.
What your current app stack actually costs.
Most solo contractors run 4–5 separate apps. Here's the monthly total — and what Lead Score costs to replace all of them.
Or go annual at $59.99/year — less than $5/month for the full stack.
Clear pricing. No surprises.
No scoring system
Gut instinct
inconsistent, untracked · No data to improve from
- ✗ No lead qualification
- ✗ No pipeline analytics
- ✗ Separate tool — one workflow
Lead Score
$9.99
$59.99/year or $99 lifetime
- ✓ 5-factor lead scoring
- ✓ Auto GPS mileage tracking
- ✓ PDF estimates and invoices
- ✓ No account — local storage
- ✓ Works fully offline
- ✓ First 3 leads free
Who should use what.
Lead scoring is not complicated and not expensive to implement. A 5-question framework run consistently on every inbound lead is enough to meaningfully improve close rate, reduce wasted site visits, and give you data to make better marketing decisions.
Lead Score is the only contractor app with lead scoring built in from the ground up. The free tier lets you score 3 leads at no cost — enough to see whether the framework changes how you qualify.
What contractors ask before switching.
Lead scoring takes 5 minutes. The insights last a career.
Score your first 3 leads free. See the framework in action.
Free tier · No account required · iOS & Android · Works offline