Every inbound call raises the same question. Is this lead worth my time?
The most expensive decision a contractor makes isn't which jobs to take — it's which leads to pursue before you know if they'll become jobs. Lead Score answers that question in 5 minutes on the first call using a framework that's consistent, data-backed, and gets faster with every lead you score.
Lead Score answers the question 'Is this lead worth it?' in 5 minutes — 5 factors, one clear result, before any time or mileage is committed.
Gut instinct gives you an answer in 30 seconds. It's wrong 40–60% of the time. A 5-factor framework is slower by 4 minutes and wrong far less often.
- You want a systematic answer to 'is this lead worth it?'
- You want the answer tracked, scored, and stored per lead
- You want free to start, no card, no account
- You only get 1–2 leads per month and personally know each caller
- You already have a qualification framework that consistently works
Lead Score vs Gut instinct
Lead Score was built because 'is this lead worth it?' is the most important question a contractor asks every week — and the only answer most apps give you is silence.
| Feature | Lead Score | Gut instinct |
|---|---|---|
| Structured lead evaluation | ✓ 5-factor scoring in 5 min | ✗ Gut instinct — inconsistent |
| Clear outcome tiers | ✓ Great / Possible / Unclear / Bad Fit | ✗ Vague feeling — no clear tier |
| Score tracks over time | ✓ Update as information improves | ✗ No record kept |
| Close rate by score tier | ✓ Validates scoring accuracy | ✗ Not available |
| Visual tier on lead card | ✓ Color-coded — visible in list view | ✗ Not available |
| Works fully offline | ✓ 100% local storage | ✗ N/A |
| No account required | ✓ Your device, your data | ✗ N/A |
| Auto GPS mileage tracking | ✓ Built in — per lead | ✗ Separate app required |
| Free tier | ✓ First 3 leads, no card | ✗ N/A |
| Monthly price | ✓ $9.99/month | ✗ N/A |
Without a scoring system, every lead is a judgment call. Judgment calls are inconsistent.
Experienced contractors develop instincts for lead quality. But instincts vary by mood, time of day, how the homeowner sounds on the phone, whether you're busy or slow, and a dozen other factors that have nothing to do with whether the lead will actually close. A framework removes the inconsistency — you ask the same 5 questions every time and get a score that reflects the lead's actual potential, not your current state of mind.
The same lead that gets a site visit on a slow Tuesday gets a polite no on a busy Friday. A framework makes the decision consistent.
The inconsistency problem compounds over time. Contractors who pursue leads based on instinct have no data to improve their instincts. They don't know whether their gut is right 60% of the time or 30% of the time. They can't identify which types of leads they consistently misjudge. They can't improve what they can't measure.
Lead Score turns the judgment call into a structured decision. Five factors. Five minutes. A score that tells you whether this lead is a Great Fit, Possible Fit, Unclear Fit, or Bad Fit — and what to do next in each case. The scoring is fast, the results are consistent, and the data accumulates into business intelligence you can actually use.
"I used to ask myself 'does this feel right?' after every call. Now I ask 5 specific questions and get a score. The score is right more often than my feelings were."
HVAC contractor, Lead Score user 2026
Five questions. One score. One clear next action.
Factor 1 — Project Fit: Is this a job your business handles well and profitably? Not every job is the right job even if the budget is right. Score +1 if this is your wheelhouse, 0 if it's borderline, -1 if it's outside your specialty or your margin would be thin. Factor 2 — Budget Fit: Can they afford you? Ask directly or read the signals. +1 if budget is realistic, 0 if unclear, -1 if they've named a number well below your minimum or refused to discuss it. Factor 3 — Decision Maker: Are you talking to the person who can say yes? +1 if confirmed, 0 if a second approval is needed, -1 if you're clearly not speaking to the decision maker.
Factor 4 — Motivation: Do they have a real reason to act now? Not every homeowner who calls is ready to move. +1 if there's a specific driver (leak, sale, renovation timeline), 0 if they're planning but vague, -1 if they're 'just thinking about it.' Factor 5 — Timeline: Is this project actually happening soon? +1 if they want to start within 30 days, 0 if 60–90 days, -1 if the timeline is vague, distant, or dependent on factors outside their control.
Total score determines the tier: Great Fit (4–5): act fast, high priority. Possible Fit (2–3): worth pursuing with one or two open questions. Unclear Fit (0–1): one clarifying call before committing to a site visit. Bad Fit (-1 or below): polite no now, before you've invested anything. Lead Score calculates the total automatically and displays the tier on the lead card.
What your current app stack actually costs.
Most solo contractors run 4–5 separate apps. Here's the monthly total — and what Lead Score costs to replace all of them.
Or go annual at $59.99/year — less than $5/month for the full stack.
Clear pricing. No surprises.
Gut instinct
Inconsistent
varies by mood and circumstances · No data to improve from
- ✗ No lead qualification
- ✗ No pipeline analytics
- ✗ Separate tool — one workflow
Lead Score
$9.99
$59.99/year or $99 lifetime
- ✓ 5-factor lead scoring
- ✓ Auto GPS mileage tracking
- ✓ PDF estimates and invoices
- ✓ No account — local storage
- ✓ Works fully offline
- ✓ First 3 leads free
Who should use what.
Run this framework on your next 10 inbound calls. The scoring takes 5 minutes. The consistency improvement is immediate. The data compounds over time into close rate analytics that tell you exactly which types of leads are worth your time in your specific market.
Lead Score's free tier lets you score 3 leads at no cost. If the framework doesn't change how you think about qualification, don't upgrade. Most contractors know by lead 1.
What contractors ask before switching.
Stop asking 'does this feel right?' Start asking 5 specific questions.
Score your first 3 leads free. Know before you drive.
Free tier · No account required · iOS & Android · Works offline