Your best leads already know you. Are you tracking them differently?
Repeat customers cost nothing to acquire, close at dramatically higher rates, and refer more often than new customers. Most contractors treat them identically to cold leads. Lead Score identifies repeat customers automatically, links their history across jobs, and shows you how much of your revenue comes from people who came back.
| Choose Lead Score if… | Choose No repeat customer system if… |
|---|---|
| Lead Score flags repeat customers, links their lead history, and shows your repeat customer rate and revenue in your dashboard — no separate CRM needed. | Most CRMs track contacts. Lead Score tracks relationships — so you know when a past customer calls again and how much revenue they've generated over time. |
| You want to identify repeat customers instantly when they call | You need a full customer success platform |
| You want to see repeat customer revenue on your dashboard | You need multi-location repeat customer tracking across a franchise |
| You want relationship history linked to new leads automatically | You need multi-location repeat customer tracking across a franchise |
Lead Score vs No repeat customer system
Lead Score was built by a contractor who realized his best leads were always repeat customers — and he had no systematic way to recognize them, track them, or measure their lifetime value.
| Feature | Lead Score | No repeat customer system |
|---|---|---|
| Repeat customer identification | ✓ Auto-match by phone number | ✗ Not available in any contractor app |
| Customer history linking | ✓ All jobs from same customer linked | ✗ Not available |
| Repeat customer dashboard | ✓ Rate and revenue metrics | ✗ Not available |
| Lead qualification scoring | ✓ 5-factor system in 5 min | ✗ Not available |
| Close rate tracking | ✓ By source and customer type | ✗ Not available |
| Works fully offline | ✓ 100% local storage | ✗ N/A |
| No account required | ✓ Your device, your data | ✗ N/A |
| Auto GPS mileage tracking | ✓ Built in — per lead | ✗ Separate app required |
| Free tier | ✓ First 3 leads, no card | ✗ N/A |
| Monthly price | ✓ $9.99/month | ✗ N/A |
Most contractors don't know what percentage of their revenue comes from repeat customers.
A homeowner who hired you two years ago for a bathroom remodel calls about a kitchen. A commercial client you did HVAC work for last winter calls about a new property. These are your best leads — zero acquisition cost, built-in trust, and a track record that makes the close conversation easier. Most contractors have no way to see them coming or treat them differently.
Repeat customers are your highest-ROI leads. Treating them like strangers is the most expensive mistake in contractor marketing.
Without a system for identifying repeat customers, every inbound call looks the same. The contractor who recognizes a returning customer — mentions their name, references the previous job, asks how the bathroom turned out — wins at a dramatically higher rate than one who treats the call like a cold inquiry.
Lead Score links leads from the same customer automatically. When a phone number matches an existing lead, Lead Score flags the contact as a potential repeat customer and surfaces their job history. You know before the conversation starts that this person has worked with you before — and you can open accordingly.
"I didn't realize 34% of my revenue was from repeat customers until Lead Score showed me. Now I treat those calls completely differently from the first word."
General contractor, Lead Score user 2026
Recognize them. Link their history. Close at 60–80%.
When you add a lead with a phone number that matches an existing contact, Lead Score prompts: 'This looks like a previous customer — link to their history?' Confirm the link and both leads are connected. The lead card shows a Customer History section with every previous job — project type, date, value, outcome — so you have full context before the site visit.
Lead Score's dashboard shows your repeat customer rate — what percentage of your leads are from returning customers — and your repeat customer revenue as a share of total won revenue. For most contractors, this number is higher than expected and changes how they think about customer retention versus new customer acquisition.
Repeat customer leads also get a gold star on the lead card — a visual indicator that this person has worked with you before. In a list of 20 active leads, the gold star tells you instantly which ones to prioritize for same-day callbacks.
What your current app stack actually costs.
Most solo contractors run 4–5 separate apps. Here's the monthly total — and what Lead Score costs to replace all of them.
Or go annual at $59.99/year — less than $5/month for the full stack.
Clear pricing. No surprises.
No repeat customer system
All leads look the same
no customer history linking · Repeat customers treated like cold leads
- ✗ No lead qualification
- ✗ No pipeline analytics
- ✗ Separate tool — one workflow
Lead Score
$9.99
$59.99/year or $99 lifetime
- ✓ 5-factor lead scoring
- ✓ Auto GPS mileage tracking
- ✓ PDF estimates and invoices
- ✓ No account — local storage
- ✓ Works fully offline
- ✓ First 3 leads free
Who should use what.
Start tagging repeat customers in Lead Score from your first lead. By month 3 your dashboard will show your repeat customer rate and revenue — and you'll know whether you're under-investing in customer retention relative to new lead acquisition.
The free tier covers your first 3 leads including repeat customer tagging and history linking. No card required.
What contractors ask before switching.
Your best leads already know you. Make sure Lead Score does too.
Track repeat customers from your first lead. Start free — no card, no account.
Free tier · No account required · iOS & Android · Works offline
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