Facebook leads fill out forms. Not all of them mean it.
Facebook Lead Ads generate volume but variable intent. Lead Score helps contractors qualify every Facebook lead in 5 minutes — filtering the serious buyers from the curious form-fillers.
| Choose Lead Score if… | Choose Other Apps if… |
|---|---|
| Lead Score qualifies every Facebook lead in 5 minutes — before you respond, drive out, or spend any time on a lead that may not be serious. | Facebook sends you leads. It has no system to tell you which ones are worth your time. That qualification step is yours — and it needs to be systematic. |
| You receive Facebook leads and want to filter fast | You only want to optimize your Facebook ad spend — not track individual lead quality |
| You want a 5-factor scoring framework on every call | You need a dedicated Facebook management platform |
| You want to track which Facebook leads actually close | You only want to optimize your Facebook ad spend — not qualify leads |
Lead Score vs Other Apps
Lead Score was built for the moment after a lead arrives from any source — including Facebook. The platform sent the lead. You decide if it's worth it. We make that systematic.
| Feature | Lead Score | Other Apps |
|---|---|---|
| Lead qualification scoring | ✓ 5-factor scoring in 5 min | ✗ No scoring system |
| Close rate by lead source | ✓ Track conversion per source | ✗ Not available |
| Auto GPS mileage tracking | ✓ Built in — per lead | ✗ Not included |
| Works fully offline | ✓ 100% local storage | ✗ Most require connection |
| No account required | ✓ Your device, your data | ✗ Account required by most |
| Pipeline analytics | ✓ Revenue and source performance | ✗ Not available |
| PDF estimates & invoices | ✓ Built in | ✗ Not included |
| Activity log per lead | ✓ Every touchpoint logged | ✗ Basic status only |
| Monthly price | ✓ $9.99/month | ✗ N/A — source charges separately |
| Free tier | ✓ First 3 leads, no card | ✗ N/A |
Not every Facebook lead is worth pursuing the same way.
Contractors who track their close rate by lead source consistently find that Facebook leads vary more in quality than referrals or repeat customers. The challenge is that without a scoring system, every lead gets the same callback time, the same drive, and the same proposal investment — regardless of actual quality.
Facebook leads fill out forms. Scoring tells you how many meant it.
Lead Score gives you a 5-factor qualification framework you can run in 5 minutes: Project Fit, Budget Fit, Decision Maker, Motivation, and Timeline. Rate each +1, 0, or -1 during or immediately after the first contact. The total tells you whether this lead is a Great Fit, Possible Fit, Unclear Fit, or Bad Fit.
Lead Score also tracks your close rate by lead source. After 20+ leads from Facebook, you'll have real data on what percentage of that source converts — and how much it costs in mileage, time, and proposals.
"I want to know which leads are worth pursuing before I invest time in them."
Contractor feedback, 2025
Score before you drive. Track what closes.
Add every Facebook lead to Lead Score with the source field set appropriately. Score on the first call or from the information available. Log every follow-up interaction in the activity timeline. Mark Won or Lost when the lead resolves.
Over time, your Lead Score dashboard shows your Facebook close rate alongside every other source you track. You'll know exactly how Facebook compares to referrals, Google, or other sources — in real conversion percentage, not just lead volume.
Lead Score also replaces the apps you're running alongside your lead management: mileage tracking, estimates, invoices, and pipeline analytics. At $9.99/month it covers the full pre-sale workflow.
What your current app stack actually costs.
Most solo contractors run 4–5 separate apps. Here's the monthly total — and what Lead Score costs to replace all of them.
Or go annual at $59.99/year — less than $5/month for the full stack.
Clear pricing. No surprises.
Other Apps
Lead tracking only
no source analytics · Various pricing
- ✗ No lead qualification
- ✗ No pipeline analytics
- ✗ Separate tool — one workflow
Lead Score
$9.99
$59.99/year or $99 lifetime
- ✓ 5-factor lead scoring
- ✓ Auto GPS mileage tracking
- ✓ PDF estimates and invoices
- ✓ No account — local storage
- ✓ Works fully offline
- ✓ First 3 leads free
Who should use what.
Contractors who use Facebook as a lead source and want to qualify leads faster and track conversion by source — Lead Score gives you the scoring framework and the analytics to make data-driven decisions about your lead sources.
Contractors looking to generate more leads from Facebook or manage their Facebook presence — Lead Score is a qualification tool, not a lead generation platform.
What contractors ask before switching.
Every Facebook lead that closes starts with a 5-minute score.
Know before you drive. Win before you quote.
Free tier · No account required · iOS & Android · Works offline
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