The platform sent you a lead. That doesn't mean the lead is worth your time.

Angi, Thumbtack, Google LSA, Facebook Ads, Nextdoor, referrals — every platform sends leads. None of them tell you whether a lead is serious before you call back, drive out, or spend credits responding. This guide covers how to qualify leads from every major source in under 5 minutes.

5 minto qualify any lead from any source

70%+of Angi leads reported as fake or unresponsive

$0to start scoring — free tier, no card

The Problem

Every lead platform sells you the lead. None of them qualify it.

Angi charges $20–120 per lead and sends the same lead to 3–5 contractors simultaneously. Thumbtack charges per credit and can't tell you if the homeowner is serious. Google LSA charges per call regardless of quality. Facebook leads are often price shoppers with no real intent. The platforms generate volume — you have to generate quality.

The Framework

The same 5 questions work for every source.

Regardless of where a lead comes from, the qualification questions are identical: Is this the right kind of project? Do they have the budget? Are they the decision maker? Are they motivated to move forward? Is their timeline real? A lead from Angi and a referral from your best customer both get the same 5-question filter — the source tells you where they came from, not whether they're worth your time.

Source Quality

Different sources have different baseline quality.

Referrals close at 40–60% for most contractors. Google LSA leads close at 15–25%. Angi leads close at 5–15%. Those averages don't tell you about the individual lead in front of you — but they should calibrate how quickly you invest time before qualifying. Lead Score tracks your close rate by source so you know your actual numbers, not the industry averages.

The Tool

Track every lead source. See which ones win.

Lead Score's dashboard shows close rate by lead source after 20+ leads. Most contractors discover one or two sources dramatically outperform the rest — and they've been spending equal time on all of them. The data changes where you invest your response time and marketing budget.

In this Lead Source Qualification guide

Everything covered in this guide

How to Qualify Angi LeadsQualifying Angi leads before you call back — filtering fake, ghost, and low-intent leads in 5 minutes.Read →How to Qualify Thumbtack LeadsMaking Thumbtack credits go further by scoring leads before you spend them responding.Read →How to Qualify Google LSA LeadsQualifying Google Local Services Ads calls before you book a site visit.Read →How to Qualify Facebook Ad LeadsFiltering Facebook lead form submissions — separating curious browsers from serious buyers.Read →How to Qualify Nextdoor LeadsQualifying neighborhood referrals from Nextdoor before they become your calendar.Read →How to Qualify Referral LeadsWhy referrals still need qualifying — and how to do it without offending the referrer.Read →

FAQ

Common questions about lead source qualification

Which lead source has the best quality for contractors?×

Referrals consistently close at the highest rate — 40–60% for most contractors. Google LSA leads are second, typically 15–25%. Angi and Thumbtack leads close at 5–15% on average. But these are averages — your Lead Score dashboard will show your actual numbers after 30+ leads.

Should I stop using Angi if the lead quality is bad?+

Not necessarily. Qualifying every Angi lead in 5 minutes before calling back dramatically improves your ROI on Angi spend — you stop wasting time on fake and ghost leads and invest only in the ones that score well. Many contractors find Angi profitable once they filter properly.

How do I qualify a lead before spending a Thumbtack credit?+

Thumbtack shows you the project description and homeowner details before you spend credits. Score those details against the 5 qualification factors — Project Fit, Budget Fit, Decision Maker signals, Motivation, and Timeline — before responding.

Are referral leads always worth pursuing?+

No. A bad fit referred by a great customer is still a bad fit — and taking it can disappoint both the customer and the referrer. Score every lead regardless of source. Declining a referral professionally is better than taking a job you'll regret.

How do I track which source is sending the best leads?+

Add the lead source when creating each lead in Lead Score. After 20+ leads, your dashboard shows close rate, won revenue, and average deal value by source. Most contractors are surprised by which source actually produces their best jobs.

Know which leads are worth responding to.

Score your first 3 leads free — from any source, on any call.

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