Google LSA sends you leads. Not all of them are worth calling back.
Google Local Services Ads delivers leads directly to your phone. Some are excellent — homeowners with real projects, realistic budgets, and decision-making authority. Others are shoppers, renters who need landlord approval, or people who clicked by accident. Lead Score helps you tell them apart in 5 minutes.
| Choose Lead Score if… | Choose Other Apps if… |
|---|---|
| Lead Score helps you qualify every Google LSA lead in 5 minutes — so you know before you drive out whether the call that just came in is worth your time. | Google LSA sends you leads. It has no system to help you decide which ones to prioritize or which ones to skip. That judgment call is yours — unless you have a scoring system. |
| You receive Google LSA leads and want to filter fast | You only want to optimize your LSA ad spend — not track lead quality |
| You want a 5-factor scoring framework applied to every call | You need a dedicated Google Ads management platform |
| You want to track which LSA leads actually close | You only want to optimize ad spend — not track individual lead quality |
Lead Score vs Other Apps
Lead Score was built for the moment after a lead comes in from any source — including Google LSA. The platform sent you the lead. You decide if it's worth it. We make that decision systematic.
| Feature | Lead Score | Other Apps |
|---|---|---|
| Lead qualification scoring | ✓ 5-factor scoring for every LSA lead | ✗ Not available |
| Pre-call lead scoring | ✓ Score before you call back | ✗ Call back first, qualify later |
| Close rate by source | ✓ Track LSA conversion separately | ✗ Not available |
| Auto GPS mileage tracking | ✓ Built in — per lead | ✗ Not included |
| Works fully offline | ✓ 100% local storage | ✗ Requires connection |
| No account required | ✓ Your device, your data | ✗ Account required |
| Lead source analytics | ✓ Which sources close most often | ✗ Not available in LSA console |
| Activity log per lead | ✓ Every call and touchpoint logged | ✗ Basic lead status only |
| Monthly price | ✓ $9.99/month | ✗ N/A — LSA charges per lead |
| Free tier | ✓ First 3 leads, no card | ✗ N/A |
Google charges you whether the lead is a tire kicker or a serious buyer.
Google LSA charges you per lead — typically $15–150 per contact depending on your trade. Google has a dispute process for clearly invalid leads, but there's no mechanism for 'this person was real but not serious.' You pay either way.
Google charges you whether the lead converts or ghosts you. Qualify before you commit.
The only protection is speed of qualification. If you call back every LSA lead immediately and spend 30 minutes on discovery before deciding if it's worth pursuing, bad leads cost you not just the lead charge but your time and opportunity cost.
Lead Score lets you score an LSA lead before you call back — using the project description, location, and any budget information Google provides. A quick score before the return call tells you how much time to invest.
"How do I know which leads from Google LSA are actually worth calling back?"
Contractor feedback, 2025
Score before you call. Call with confidence.
When an LSA lead comes in, add it to Lead Score immediately. Score what you know: project type and fit (+1 or 0), budget signals if provided, whether the request suggests a decision maker (+1 for specific owner requests vs 0 for vague inquiries). That quick pre-score tells you whether to call back in the next 5 minutes or the next hour.
After the initial call, complete the full 5-factor score. Update the score with what you learned: Did they confirm budget? Is the homeowner the decision maker? What's the timeline? The score shows you immediately whether this LSA lead is worth a site visit.
Over time, Lead Score's dashboard shows your close rate by lead source. After 20+ LSA leads you'll have real data on what percentage of your Google LSA spend converts — and how it compares to referrals, repeat customers, and other sources.
What your current app stack actually costs.
Most solo contractors run 4–5 separate apps. Here's the monthly total — and what Lead Score costs to replace all of them.
Or go annual at $59.99/year — less than $5/month for the full stack.
Clear pricing. No surprises.
Other Apps
Lead tracking only
no LSA-specific scoring · Various pricing
- ✗ No lead qualification
- ✗ No pipeline analytics
- ✗ Separate tool — one workflow
Lead Score
$9.99
$59.99/year or $99 lifetime
- ✓ 5-factor lead scoring
- ✓ Auto GPS mileage tracking
- ✓ PDF estimates and invoices
- ✓ No account — local storage
- ✓ Works fully offline
- ✓ First 3 leads free
Who should use what.
Contractors who use Google LSA and want to qualify leads quickly before investing time in callbacks and site visits — Lead Score gives you the scoring framework to make that call confidently.
Contractors who are looking for help disputing invalid LSA leads or managing their LSA budget and bidding — that's handled directly in the Google Local Services console, not in Lead Score.
What contractors ask before switching.
Every LSA lead costs you money. Make sure it's worth your time too.
Score before you drive. Filter before you quote.
Free tier · No account required · iOS & Android · Works offline
F5F4F0