You know your close rate. Do you know why you're losing?
Close rate tells you how often you win. Win/loss reasons tell you why — and what to change. Lead Score captures the reason every time you mark a lead Won or Lost, then surfaces the patterns that most contractors never see because they were never tracking in the first place.
| Choose Lead Score if… | Choose No win/loss system if… |
|---|---|
| Lead Score's win/loss reason capture tells you exactly why you won and lost every job — so your dashboard shows which factors drive your close rate over time. | Without win/loss tracking, every lost job is just a missed call. With it, patterns emerge — price, timeline, competition — that change how you qualify and price. |
| You want to capture win/loss reasons at the moment of outcome | You need enterprise win/loss analytics integrated with Salesforce |
| You want dashboard insights from accumulated win/loss data | You need team-level win/loss reporting across multiple reps |
| You want to improve your close rate with real data | You need enterprise win/loss analytics integrated with Salesforce |
Lead Score vs No win/loss system
Lead Score was built so that every won and lost job teaches you something. Win/loss reason capture turns your pipeline history into a coaching tool.
| Feature | Lead Score | No win/loss system |
|---|---|---|
| Win/loss reason capture | ✓ Prompted at moment of outcome | ✗ Not available in any contractor app |
| Win/loss dashboard | ✓ Top reasons as bar charts | ✗ Not available |
| Win rate by lead source | ✓ Which sources close most | ✗ Not available |
| Lead qualification scoring | ✓ 5-factor system in 5 min | ✗ Not available |
| Pipeline analytics | ✓ Revenue, sources, close rate | ✗ Not available |
| Works fully offline | ✓ 100% local storage | ✗ N/A |
| No account required | ✓ Your device, your data | ✗ N/A |
| Auto GPS mileage tracking | ✓ Built in — per lead | ✗ Separate app required |
| Free tier | ✓ First 3 leads, no card | ✗ N/A |
| Monthly price | ✓ $9.99/month | ✗ N/A |
Closing more jobs starts with understanding why you're losing them.
Most contractors know their close rate — roughly. Almost none know why they win when they win or lose when they lose. Was it price? Timing? A competitor who responded faster? A proposal that didn't address the homeowner's real concern? Without tracking, every loss is a mystery and every win feels like luck.
The same loss happens over and over until you name it, track it, and fix it.
The patterns that emerge from win/loss tracking are almost always surprising. Contractors who think they're losing on price discover they're actually losing on follow-up speed. Contractors who blame the market discover a specific lead source has a structural quality problem. You can't see these patterns without data.
Lead Score captures win/loss reasons at the moment of outcome — when you mark a lead Won or Lost, it prompts you to record why. Pre-set reasons cover the most common scenarios with a free-text option for anything else. Over 30 leads the patterns become visible. Over 90 leads they become actionable.
"I thought I was losing on price. After 60 leads in Lead Score I could see I was actually losing because I was slow to follow up on Great Fit leads. That was fixable."
Roofing contractor, Lead Score user 2026
Capture the reason. See the pattern. Fix the right thing.
When you mark a lead Won in Lead Score, it prompts: why did you win this job? Pre-set options include Best price, Best reputation/reviews, Fastest availability, Referred by someone they trust, Previous customer, Best proposal, and Personal connection. When you mark a lead Lost: why did you lose? Price too high, Went with competitor, Project cancelled, No response after follow-up, Timeline didn't work, Changed their mind, and Got a referral elsewhere.
Lead Score's dashboard shows your top 3 win reasons and top 3 loss reasons as bar charts — visible after 5+ outcomes are recorded. It also shows win rate by lead source, which reveals whether a specific channel is sending structurally harder-to-close leads.
The data compounds over time. A contractor who tracks win/loss reasons for 6 months has a detailed picture of their competitive position, their pricing sensitivity, their follow-up effectiveness, and their strongest value propositions. That's a business intelligence asset no competitor has.
What your current app stack actually costs.
Most solo contractors run 4–5 separate apps. Here's the monthly total — and what Lead Score costs to replace all of them.
Or go annual at $59.99/year — less than $5/month for the full stack.
Clear pricing. No surprises.
No win/loss system
Mark Won or Lost
reason never captured · Patterns repeat invisibly
- ✗ No lead qualification
- ✗ No pipeline analytics
- ✗ Separate tool — one workflow
Lead Score
$9.99
$59.99/year or $99 lifetime
- ✓ 5-factor lead scoring
- ✓ Auto GPS mileage tracking
- ✓ PDF estimates and invoices
- ✓ No account — local storage
- ✓ Works fully offline
- ✓ First 3 leads free
Who should use what.
Start tracking win/loss reasons on your next 10 outcomes. The patterns won't be clear yet — but the data will be there. By lead 30 you'll see something that changes how you work. That insight is worth more than any sales training you could buy.
Lead Score's free tier lets you score 3 leads and capture win/loss reasons at no cost. The win/loss dashboard activates after 5 recorded outcomes.
What contractors ask before switching.
Start tracking why you win and lose — today.
Score your first 3 leads free. The win/loss data starts building from lead one.
Free tier · No account required · iOS & Android · Works offline
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